January - February 2025
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Preparations for Pop-up
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Information Gathering
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Sourcing for Potential Partners
March - April 2025
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Finalise Plans
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Finalise M&P Mechanics
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Shipment of Logistics
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Online Meetings with Potential Partners
May - June 2025
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Store Set up
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M&P Activations
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In-Store Events
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Physical Business Meetings
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Store Opening
Project Timeline
Your Next Big Move
Starts Here.
By participating in the Urban Oasis Concept Store, your brand will:
Gain Exposure
Reach a highly engaged and sophisticated audience in the heart of Paris
Strengthen Brand
Build your reputation in one of the world’s most influential markets
Drive Growth
Open doors to new customers, partnerships, and collaborations
New Opportunities
Position your brand for long-term growth in Paris and beyond
Food & Beverages
Fragrances
Furniture & Home Decor
Beauty & Wellness
Fashion & Accessories
The Urban Oasis is tailored to a diverse range of industries, including:
The Venue
The Marais, spanning the 3rd and 4th arrondissements of Paris, is a dynamic neighborhood celebrated for its unique blend of history and modernity.
Known for its charming cobblestone streets, hidden courtyards, and impeccably restored architecture, it is also the go-to destination for trendy French shoppers seeking curated, high-quality products. The area offers an eclectic mix of avant-garde fashion boutiques, artisanal homeware stores, and gourmet food shops.
Showcase Your Brand in Paris!
The Urban Oasis offers brands a unique platform to showcase their identity in one of the most dynamic cities in the world.
With its cosmopolitan audience and demand for authentic and innovative experiences, Paris is the perfect destination for brands seeking growth and international visibility.
Its dynamic blend of tradition and modernity offers fertile ground for building connections and driving success in one of the world’s most competitive markets.
Increase Visibility
Bring your brand to the center of Paris and connect with a sophisticated and global audience
Enter New Markets
Expand your footprint into Europe by using Paris as a launchpad to reach influential audiences across the region
Engage & Connect
Build strong relationships with local partners, customers, and media to strengthen your presence in Paris and beyond
Create Lasting Impact
Establish credibility in the Parisian market and create a foundation for future collaborations and partnerships
En Lumière
Glo Demayo
Development of an art exhibition showcasing moments captured by Gloria Demayo during her travels across Asia between 2022 and 2023
BMW
Opening of a showroom on Place de la Madeleine for the launch of BMW’s new CE04 electric scooter
Tinder
A roadshow across 5 major French cities, setting up the brand’s very first roadshow to meet young users and allow them to date in real life after more than a year of virtual confinement
JBL
Opening of the very first JBL boutique in Opéra, in the heart of Paris to introduce customers to the brand and feature new products
BIC
The Galerie’s facade was decorated in Bic’s bright colors, with 5,000 lighters arranged on a giant multicolored cake and balloons inside, catching the attention of people walking by
D+ For Care
We developed an ephemereal boutique for D+ For Care to showcase their product ranges while hosting events like yoga sessions, skin analysis, and conferences
Top Gun: Maverick
We developed a boutique for Top Gun to coincide with the release of the saga’s second part, a pop-up store entirely dedicated to aviation, located at 4 rue Pavée in the historic Marais district
Yves Rocher
We developed a plant bubble in Place Colette, Paris, where visitors could discover the new product range and take part in various activities
What's Next?
The Urban Oasis marks the beginning of your journey to success in Paris and beyond! With AFA’s continued support, you can:
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Establish a permanent presence by transitioning to an owned store or partnering with local retailers in Paris
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Participate in B2B events and key trade shows, leveraging your credibility to expand across Paris and Europe
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Grow your business regionally with AFA’s expertise and tailored strategies
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Build valuable collaborations and partnerships with the contacts and opportunities gained during the pop-up
Grants or subsidies available!
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